You might have the mindset that animated videos are meant for children. If so, then you might be surprised to learn what a powerful marketing tool they can be. Pursuing animated video production is a great way to mix up your normal video marketing campaign or start an entirely new one. Animated videos can be simple or they can be complex. They are only limited by the capability of the people producing them.

Animated video production in Cincinnati work really well when it comes to explaining a product or service. They are great tools for relaying the “who”, “what”, and “how” of a brand or product. Animated videos are not only entertaining, but they quickly capture the eye of the viewer. An animated video can be far more engaging than a video of a guy standing still talking about a product or service.

Why else should you consider enlisting an animated video production company for your brand?

An Introduction To Video.

First and foremost, if you haven’t already started utilizing video in your marketing efforts, then now is the perfect time to start and animated video is a great way to be introduced. There are numerous statistical references that point to the growing popularity and power of video marketing.

For example, video now makes up at least half of all mobile browsing traffic. Another statistic points out that visitors spend twice as much time on pages that contain videos. Finally, more than half of marketers surveyed by Adobe named video as the marketing content with the best ROI. The bottom line is that video is more important than ever and animated video product is a great way to get the ball rolling.

Animated Video Production in Cincinnati Increase Awareness

Animated videos have really taken the spotlight as the new way to create explainer videos. You might already know how important explainer videos can be. They are an interesting and engaging way to explain what your brand does to visitors. However, a lot of these videos are growing stale. Time and time again we see the person standing behind the desk explaining some product in a monotone.

Animated videos are a great way to break away from the norm and explain a product in a fun and exciting way. It is more likely to get a full view than your normal, boring explainer video and it can lead to an increase in conversion rates. TechCrunch has already stated that normal explainer videos can lead to a 75 percent increase in conversions, but an animated video has the potential to go even higher.

How To Create Your Animated Video Production in Cincinnati.

You have a few different options when it comes to producing animated videos. You could take the DIY route, you could hire an in-house animation team, or you could work with a third-party production company. Each does have its benefits.

Overall, working with a third-party production company is the most sensible for a small-to-mid-sized company. The DIY route would take a lot of personal time and an in-house team would take a lot of funds. Luckily, there are a lot of high-quality, professional production companies available.